Eight months out: awareness
Define the audience, event proposition and creative story. An introductory film can make the relevance of a new edition easier to understand.
Six months out: exhibitors
Identify relevant companies and build separate acquisition journeys for exhibitor enquiries.
Four months out: visitors
Launch visitor and delegate promotion with verified conversion tracking. Use registration pace to guide spend.
The final month
Prioritise high-intent audiences, unfinished registrations and attendance information. Adapt this illustrative timeline to your market.
← All field notes