MARKET INTELLIGENCE

Global ambition.
Local campaign decisions.

A planning approach across the GCC, MENA, Africa, Asia, the US and Europe, tailored to your event and its audience.

Market	Starting channel hypothesis	Timing & watch-outs
Saudi Arabia ↗	Google-led testing	Allow an early learning runway; the supplied research suggests up to six weeks. Account for the event category, language and buying cycle.
United Arab Emirates ↗	Search + professional audiences	Plan separate regional and international audience journeys. Validate costs and channel mix against the specific show.
Egypt ↗	Meta-led testing	Test audience and creative early, then scale toward registration targets. Research interviews highlighted Facebook; validate the mix per sector.
Nigeria ↗	Meta + Google	Use a controlled launch to compare verified registration quality. Optimise for completed registrations and sales feedback.
Wider Africa ↗	Market-specific social + search	Allow time for local testing and attendance follow-up. Interview research flags no-shows; confirm the rate for each event.
Asia ↗	Market-specific search + social	Agree budget assumptions before launch. Asia is not one market. Localise audiences, costs and creative.
US & Europe ↗	Search + professional audiences	Align campaigns to each country and event edition. A tailored planning scope; no regional cost benchmark is claimed.

Planning hypotheses informed by the supplied practitioner research, September 2026. These are directional observations, not universal performance benchmarks or guaranteed results. US, Europe and UAE recommendations are tailored planning scopes.