Build a locally relevant audience plan.
Event growth planning for Egypt, with a campaign built around local audience behaviour.
The opening plan
Meta-led testing
Test audience and creative early, then scale toward registration targets.
What to watch
Research interviews highlighted Facebook; validate the mix per sector.
Cost expectations
Agree a show-specific baseline before scaling. Published regional averages cannot replace your own audience, objective and registration data.
CAMPAIGN TIMING
Adapt the arc to your market.
08 MONTHS OUT
Build awareness
Make the show relevant before the ask.
06 MONTHS OUT
Acquire exhibitors
Reach the businesses that belong on the floor.
04 MONTHS OUT
Grow registrations
Turn audience interest into confirmed attendance.
01 MONTH OUT
Make the final push
Convert intent and support show-up.
Illustrative campaign arc. Timing is adapted to your event and market.
Make every
registration count.
Audit my registrationsA free audit. A clearer picture. The report is yours.