Plan for attendance, as well as registration.
Event growth planning for Wider Africa, with a campaign built around local audience behaviour.
The opening plan
Market-specific social + search
Allow time for local testing and attendance follow-up.
What to watch
Interview research flags no-shows; confirm the rate for each event.
Cost expectations
Agree a show-specific baseline before scaling. Published regional averages cannot replace your own audience, objective and registration data.
CAMPAIGN TIMING
Adapt the arc to your market.
08 MONTHS OUT
Build awareness
Make the show relevant before the ask.
06 MONTHS OUT
Acquire exhibitors
Reach the businesses that belong on the floor.
04 MONTHS OUT
Grow registrations
Turn audience interest into confirmed attendance.
01 MONTH OUT
Make the final push
Convert intent and support show-up.
Illustrative campaign arc. Timing is adapted to your event and market.
Make every
registration count.
Audit my registrationsA free audit. A clearer picture. The report is yours.