What counts as a real registration?

Start with the confirmation

Map the successful registration journey before configuring any conversion event. A submit click can fire even when validation fails or a visitor abandons the next step.

Keep both numbers visible

Report platform conversion events alongside confirmed registrations. Investigate differences in timing, attribution windows, duplicate events and failed submissions.

Make the decision on the right measure

Use cost per verified registration to assess acquisition. Reconcile attendance after the show, and keep revenue claims tied to evidence from sales.