Connect specialist suppliers with buyers who understand the product.
Product categories, procurement roles and long buying cycles shape the audience.
A funnel built around
the buying decision.
Exhibitor acquisition starts with the companies that fit your event. Delegate acquisition starts with the people they need to meet. We define those audiences separately and measure the completed journey.
Channels to test
A benchmark for your show
We establish a baseline from your registration data and early campaign results. Costs depend on market, event maturity and audience specificity.
Who is StegLabs for?+
B2B exhibition and trade show organisers, international editions entering new markets, and selected professional conferences. Our core programme is designed for shows with media budgets of approximately $50,000 or more.
Can we start without changing our agency?+
Yes. Start with a registration audit. We can review the conversion journey and identify gaps before you decide on a wider engagement.
What does the free audit cover?+
Registration friction, form validation, confirmation events and the gap between platform reporting and your registration system. The audit is free and you keep the report.
How does the 48-hour commitment work?+
The proposed engagement sets a 48-hour action window for agreed live-campaign issues. Scope, working hours, required access and escalation conditions are defined in the service agreement.
Who is this not for?+
Consumer festivals, weddings, event production and venue logistics are outside our focus. We also need access to validate conversion tracking before taking responsibility for performance.
Can you prove revenue impact?+
Where sales and CRM information is available, we reconcile leads with pipeline and revenue. We state attribution limits and do not equate an enquiry with a closed sale.
Make every
registration count.
Audit my registrationsA free audit. A clearer picture. The report is yours.