01 / Review the journey
Audit the audience, campaign setup and handoff. Identify the gaps that prevent the service from delivering its intended outcome.
Give sales a list worth working.
Filter, enrich and qualify enquiries before handoff. Feed rejection reasons back into targeting.
THE JOB TO BE DONE
A clear route to the outcome.
Begin with the event’s commercial objective, the audience and the registration journey. Agree the definition of a qualified outcome before campaigns begin.
What you get
Capture validationDocumented lead cleaningSales reconciliation
What we report on
Sales acceptanceLead rejection reasonsAttributed pipeline where available
HOW WE WORK
Diagnose. Build. Improve.
02 / Establish the foundation
Agree measurement, responsibilities and deliverables. Connect the work to your event timetable and market priorities.
03 / Learn from real outcomes
Review verified results, address issues and carry the learning into the next phase of the campaign.
Who is StegLabs for?+
B2B exhibition and trade show organisers, international editions entering new markets, and selected professional conferences. Our core programme is designed for shows with media budgets of approximately $50,000 or more.
Can we start without changing our agency?+
Yes. Start with a registration audit. We can review the conversion journey and identify gaps before you decide on a wider engagement.
What does the free audit cover?+
Registration friction, form validation, confirmation events and the gap between platform reporting and your registration system. The audit is free and you keep the report.
How does the 48-hour commitment work?+
The proposed engagement sets a 48-hour action window for agreed live-campaign issues. Scope, working hours, required access and escalation conditions are defined in the service agreement.
Who is this not for?+
Consumer festivals, weddings, event production and venue logistics are outside our focus. We also need access to validate conversion tracking before taking responsibility for performance.
Can you prove revenue impact?+
Where sales and CRM information is available, we reconcile leads with pipeline and revenue. We state attribution limits and do not equate an enquiry with a closed sale.
Make every
registration count.
Audit my registrationsA free audit. A clearer picture. The report is yours.